Branding is all about developing and building brand awareness. Professional branding will help you stand out from the crowd, and customers will remember the most important branding elements of cool food truck designs for a long time. An appealing menu and good quality food are of course most important, but only the customers who know about your food truck will have a chance to find out.
Branding is all about developing and building brand awareness. Professional branding will help you stand out from the crowd, and customers will remember the most important branding elements of cool food truck designs for a long time. An appealing menu and good quality food are of course most important, but only the customers who know about your food truck will have a chance to find out.
Step one – building the brand
The first thing to do when creating your own brand, before coming up with all the other clever food truck ideas, is choosing the name and logo. Both are of great importance when it comes to branding, and you can read about them in two of our other articles:
When designing the name and logo, you should outline the key elements of your brand identity, at the same time providing answers to key questions that might come up during the next stages. The main questions you need to answer are:
- Who are the customers in your target group? What does your target group like, and how can it be defined? How should you communicate with your target group?
- What makes your offer stand out, or what is your USP? How are you different from the competition and what do you do better?
- Which colours, shades, fonts and prints are a crucial part of your food truck’s image? These elements should not change during brand development.
- What story does your brand tell? Stories are remembered for a long time and increase brand recognition and customer loyalty.
The answers to the above questions are the basis for further brand development. Each element should be used in relevant marketing activities and be visible both offline and online.
Step two – offline strategies for creating a unique brand
Food trucks depend on the appetites of people who are on the move. In order to attract the attention of passers-by, you need to stand out from your competition. There are various marketing techniques that not only generate customer interest but also strengthen your branding. They include:
- The design of your food truck – for example using special paintwork or stickers
- Advertising boards with your offer or marketing slogans – but don’t forget about the short duration of temporary offers
- Branded napkins and packaging – a relatively cheap way to grow awareness of your food truck
- Wearing branded uniforms during working hours, such as aprons and t-shirts – your staff will seem more professional and uniforms build a family atmosphere
- External food truck design elements, such as flags, banners or other decorations – they attract customer attention and support your branding
- Leaflets, posters and advertisements in local newspapers – let people know about the location of your food truck and its opening hours
- Business and promotional cards – with your contact details but also special offers, e.g. after earning ten stamps
- Branded products for your most loyal fans – this is particularly helpful if your business develops
The above-mentioned elements should match the logo, your offer and the colours of your food truck. The best food truck designs should also stand out from the competition by being unique and expressive! This will guarantee you a high level of brand recognition.
Now you need to interest your potential customers with your offer. In order to make this happen, you need a catchy design, unique menu, attractive prices and a good first impression. At first glance, it may seem that none of these have anything to do with branding. However, good quality, fair prices and appropriate hygiene standards also play an important role in brand recognition. Customers will remember their culinary experience each time they see your logo, which will start happening more often thanks to appropriate branding strategies. This greatly improves customer brand awareness, which is the key to long-term success. Extensive marketing techniques and your own website can be used to achieve this.
Step three – online strategies that strengthen the customer-brand relationship
Online presence of you food truck is vital in order to grow brand recognition. If you stick to the rules below, we guarantee that your brand will quickly and easily become visible on the internet:
- Your own website with the brand in the domain name, and your own logo
- Presence on social media like Instagram and Facebook, and influencer marketing
- Blogs, videos, or guides (such as recipes or cooking tips)
- Email marketing to let customers know about current news and upcoming events
Affiliate marketing, search engine marketing (e.g. advertising in search results) or so-called display marketing (e.g. in the form of banners on chosen websites) are also a good idea. Consider in advance how much time you can realistically spend on each point.
In most cases, the above three steps should be more than enough to significantly increase brand recognition among potential customers. We guarantee that if you follow these recommendations, potential customers will quickly find news and promotions that you publish on the web and on social networks.
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Step four – how to create a successful food truck brand
If you prepare a food truck marketing strategy using the above advice, most of your work is done. All you need to do is…
- be authentic
- be consistent
- regularly create marketing content and update all the information
- monitor your target group and respond to their needs
- stay in touch with your customers, for example using announcements, organising tasting sessions or running surveys.
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